Next Time Is This One

November 25 is the International Day for the Elimination of Violence Against Women.
The UNA NESSUNA CENTOMILA Foundation feels the need to launch a communication campaign that goes beyond this special day. Because every day is an opportunity to create an inclusive and respectful world.

We’ve heard too many false promises, later betrayed by actions. But the time for waiting, understanding, and being patient is over.
This is the time to act, this is the time to raise our voices — the voice of all women.

We are no longer willing to believe that next time things will be different.
For us — for all of us — next time is now.

That’s why the campaign’s tagline is:
“Next Time Is This One.”

The various elements of the campaign portray situations — common and widespread — in which men make false promises. The situations vary: from acts that are universally recognized as violent to everyday, complicit behaviors that are still far too often normalized.

Next time I won’t make you cry.
Next time I won’t lose control.
Next time I won’t raise my hands.
Next time I won’t check your messages.

In stories of violence, “Next time” echoes as an empty, meaningless refrain.
The aim is to reveal the cultural framework in which male violence against women is normalized and trivialized.

All the phrases spoken by men will always be followed by our campaign claim and a clear, explicit statement:

We can’t wait any longer. Now is the time to say enough.
Next Time Is This One.

The communication campaign began in late October with the release of the film “There’s Still Tomorrow” (“C’è ancora domani”) by Paola Cortellesi, and will continue as a path of awareness and education on the theme of male violence against women, through November 25, the International Day for the Elimination of Violence Against Women. It will conclude on November 26 at the Festival dell’Eredità delle Donne in Florence.

Follow all the events of the Una Nessuna Centomila Foundation on the official website and social media channels.
Because every day is a good day to speak up.